Article

How to Prepare Your Organization for Marketing Automation

Marketing Profs

In this article from Marketing Profs, Andrew Davies describes the abilities and limitations of marketing automation.

"For anyone working in B2B marketing, it's hard to ignore the rapid ascendance of marketing automation over the past few years. If you take the time to dig below the undulating praise, however, you'll see that the joys of marketing automation are not as clear-cut as you might first believe.

Only 2.8% of B2B enterprise marketers say marketing automation-powered campaigns achieve their demand generation goals, according to the Annuitas 2015 B2B Enterprise survey of 100+ B2B enterprise marketers from organizations with annual revenues exceeding $250 million."

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Original article by Andrew Davies on June 6, 2016

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