Marketing

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Marketing Automation: Six Case Studies and an Infographic on How it Improves Sales and Revenue

Econsultancy

"Marketing automation has been one of the hot topics in digital this year and it’s likely to remain high on the agenda during 2014.

It’s an important tool for bringing order to the warring worlds of marketing and sales by improving lead scoring and nurturing.

Much has been said on this blog about the value of marketing automation technology, but I thought it would be useful to pull together some case studies to help quantify the impact it can have on sales and revenue."

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Original article by David Moth on November 6, 2013

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