Marketing
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Marketing teams are now looking at projects they do in-house and asking the question, “Could I do this better, cheaper and faster by outsourcing?”. Most businesses would be shocked and very pleasantly surprised by how much they can get done and how little it costs if they outsource. This catalog gives teams strategies on how to reduce marketing costs through automation and outsourcing.
Article
Power Up Your Digital Marketing: 23 Reasons To Automate
Venture Harbour
Have you considered marketing automation for your company? This article by Marcus Taylor offers several reasons why marketing automation is the right way to go.
"If you’re considering marketing automation for your company, it’s important to have a good understanding of what to expect, and what the key benefits are before you begin comparing the various tools.
At a fundamental level, marketing automation is about optimisation.
From optimising your staff’s time, to optimising which customers your sales team focuses their effort on, the scope of marketing automation goes way beyond simply automating your marketing department’s repetitive tasks."
Original article by Marcus Taylor on March 1, 2018
