Marketing
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Marketing teams are now looking at projects they do in-house and asking the question, “Could I do this better, cheaper and faster by outsourcing?”. Most businesses would be shocked and very pleasantly surprised by how much they can get done and how little it costs if they outsource. This catalog gives teams strategies on how to reduce marketing costs through automation and outsourcing.
Article
What Is Marketing Automation?
Emarsys
You may have heard the term marketing automation, but do you know what it means? In this article from Emarsys, Lindsay Tjepkema discusses marketing automation and its value.
"By 2023, investment in marketing automation technology will nearly double from where it’s at now. Adoption of automation technology is increasing at an absolutely astounding rate.
Marketing automation refers to the software that allows you to automate activities and operationalize communications with the goal of managing the repetitive and time-consuming tasks.
In this article, you’ll learn about the value of marketing automation, common myths associated with it, tangible benefits, frequently asked questions (and the answers), and how to choose the best automation tool for your team’s needs."
Original article by Lindsay Tjepkema
