What Is Marketing Automation?


You may have heard the term marketing automation, but do you know what it means? In this article from Emarsys, Lindsay Tjepkema discusses marketing automation and its value.

"By 2023, investment in marketing automation technology will nearly double from where it’s at now. Adoption of automation technology is increasing at an absolutely astounding rate.

Marketing automation refers to the software that allows you to automate activities and operationalize communications with the goal of managing the repetitive and time-consuming tasks.

In this article, you’ll learn about the value of marketing automation, common myths associated with it, tangible benefits, frequently asked questions (and the answers), and how to choose the best automation tool for your team’s needs."

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Original article by Lindsay Tjepkema

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