Marketing
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Marketing teams are now looking at projects they do in-house and asking the question, “Could I do this better, cheaper and faster by outsourcing?”. Most businesses would be shocked and very pleasantly surprised by how much they can get done and how little it costs if they outsource. This catalog gives teams strategies on how to reduce marketing costs through automation and outsourcing.
Article
5 Best Practices for Successful B2B Marketing Automation
Martech Advisor: Helping Marketers Succeed
In this article from Martech Advisor, Indrajeet Deshpande offers successful practices for your B2B marketing automation.
"For any organization, time and personnel are finite resources. As your company grows, it becomes impossible to maintain one-on-one relationships with your prospects and clients. At some point, you need to implement a system that lets you manage one-on-one relationships at scale.
In comes marketing automation."
Original article by Indrajeet Deshpande on September 14, 2018
