Marketing

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5 Best Practices for Successful B2B Marketing Automation

Martech Advisor: Helping Marketers Succeed

In this article from Martech Advisor, Indrajeet Deshpande offers successful practices for your B2B marketing automation.

"For any organization, time and personnel are finite resources. As your company grows, it becomes impossible to maintain one-on-one relationships with your prospects and clients. At some point, you need to implement a system that lets you manage one-on-one relationships at scale.

In comes marketing automation."

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Original article by Indrajeet Deshpande on September 14, 2018

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