Marketing
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Marketing teams are now looking at projects they do in-house and asking the question, “Could I do this better, cheaper and faster by outsourcing?”. Most businesses would be shocked and very pleasantly surprised by how much they can get done and how little it costs if they outsource. This catalog gives teams strategies on how to reduce marketing costs through automation and outsourcing.
Podcast
What Is Marketing Automation Anyway, and What Can It Do for You? Bruce Swann of Adobe on Marketing Smarts [Podcast]
Marketing Profs
In this 30 minute podcast from Marketing Profs, Kerry O'Shea Gorgone discusses marketing automation with Bruce Swann.
"Another proponent of marketing automation and predictive analytics is Bruce Swann, senior product marketing manager for Adobe Campaign. Bruce has more than 15 years of experience in marketing, along with in-depth knowledge of marketing topics, including CRM technologies, marketing automation, predictive analytics, and marketing resource management. At Adobe, Bruce focuses on marketing and product strategy for cross-channel campaign management."
Original podcast published by Marketing Profs on January 17, 2018
