What Is Marketing Automation Anyway, and What Can It Do for You? Bruce Swann of Adobe on Marketing Smarts [Podcast]

Marketing Profs

In this 30 minute podcast from Marketing Profs, Kerry O'Shea Gorgone discusses marketing automation with Bruce Swann.

"Another proponent of marketing automation and predictive analytics is Bruce Swann, senior product marketing manager for Adobe Campaign. Bruce has more than 15 years of experience in marketing, along with in-depth knowledge of marketing topics, including CRM technologies, marketing automation, predictive analytics, and marketing resource management. At Adobe, Bruce focuses on marketing and product strategy for cross-channel campaign management."

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Original podcast published by Marketing Profs on January 17, 2018

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