Case Study

[Case Study] Video and Marketing Automation Help You Better Engage, Score, and Convert Customers

Vidyard

 In this case study by Lenovo, you will see how marketing automation can increase revenue.

"You likely use a marketing automation platform to help you take your marketing efforts from “I think people are liking it” to “Wow, look at all the leads we’re engaging and deals we’re helping close!”

Marketing automation is key to successful marketing teams. It makes sense that CMOs at top-performing companies implement marketing automation to help increase revenue and get higher quality leads. The big wigs get it, and their teams are likely successful at it, because 63% of companies that are outgrowing their competitors use marketing automation."

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Original case study by Lenovo

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