How Does Marketing Automation Work? Learn 5 Essential Steps to Get Started

Martech Advisor

In this article from Martech Advisor, Indrajeet Deshpande explains how to begin your marketing automation strategy.

"Marketing automation is a game changer for marketing departments of all sizes and across organizations. But how does marketing automation work? Read on as we explain in detail.

Manually communicating messages to individual leads and prospects based on their stage of the buyer’s journey is humanly impossible. Marketing automation does the job for you.  On a macro-level, marketing automation helps you with prospecting, lead nurturing, customer acquisition, cross-selling and upselling and many other aspects of marketing and selling."

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Original article by Indrajeet Deshpande on January 17, 2019

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