Marketing

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Marketing Automation: What it is & Why it’s Important for Your Success

Impact Branding and Design

Marketing automation is a hot topic in today's fast-paced world. In this article from Impact, Kate Fedora discusses some reasons why marketing automation is the right way to go.

"If you’re a business owner or a CMO, you know how hectic work days can get.

Back-to-back meetings, ensuring your team is on track to meet their goals for the quarter, double checking your new Facebook campaign (that’s going live in the next 20 minutes), and the list goes on.

It can be difficult to balance everything you need to do while also making sure your marketing is hitting the right audience, at the right time, with the right message, to successfully generate new business. That’s why we’ve seen many companies turn to marketing automation."

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Original article by Kate Fodera on May 23, 2017

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