Marketing
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Marketing teams are now looking at projects they do in-house and asking the question, “Could I do this better, cheaper and faster by outsourcing?”. Most businesses would be shocked and very pleasantly surprised by how much they can get done and how little it costs if they outsource. This catalog gives teams strategies on how to reduce marketing costs through automation and outsourcing.
Article
Marketing Automation: What it is & Why it’s Important for Your Success
Impact Branding and Design
Marketing automation is a hot topic in today's fast-paced world. In this article from Impact, Kate Fedora discusses some reasons why marketing automation is the right way to go.
"If you’re a business owner or a CMO, you know how hectic work days can get.
Back-to-back meetings, ensuring your team is on track to meet their goals for the quarter, double checking your new Facebook campaign (that’s going live in the next 20 minutes), and the list goes on.
It can be difficult to balance everything you need to do while also making sure your marketing is hitting the right audience, at the right time, with the right message, to successfully generate new business. That’s why we’ve seen many companies turn to marketing automation."
Original article by Kate Fodera on May 23, 2017
