Marketing
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Marketing teams are now looking at projects they do in-house and asking the question, “Could I do this better, cheaper and faster by outsourcing?”. Most businesses would be shocked and very pleasantly surprised by how much they can get done and how little it costs if they outsource. This catalog gives teams strategies on how to reduce marketing costs through automation and outsourcing.
Blog
The White Paper – A Cornerstone of Marketing Automation
Hatchbuck
In this blog post from Hatchbuck, Jessica Lunk explains what a white paper is and how it is important to marketing automation.
"When it comes to marketing automation, content is key to attracting new prospects and nurturing them through the sales process. A white paper is one of the primary building blocks of your marketing automation strategy. Here’s how white papers fit into marketing automation, and how to build one:"
Original blog post by Jessica Lunk
