The White Paper – A Cornerstone of Marketing Automation


In this blog post from Hatchbuck, Jessica Lunk explains what a white paper is and how it is important to marketing automation.

"When it comes to marketing automation, content is key to attracting new prospects and nurturing them through the sales process. A white paper is one of the primary building blocks of your marketing automation strategy.  Here’s how white papers fit into marketing automation, and how to build one:"

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Original blog post by Jessica Lunk

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