Marketing
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Marketing teams are now looking at projects they do in-house and asking the question, “Could I do this better, cheaper and faster by outsourcing?”. Most businesses would be shocked and very pleasantly surprised by how much they can get done and how little it costs if they outsource. This catalog gives teams strategies on how to reduce marketing costs through automation and outsourcing.
Case Study
Not Sold On Marketing Automation? Here Are 5 Case Studies That Will Change Your Mind!
The Power of Marketing Automation (showcased by 5 case studies)
In this article from Spokal, Sarah Burke lists 5 case studies that may help you decide to switch to automated marketing.
"Can you believe that only about 4% of businesses in the U.S. with 20 or more employees are using marketing automation? And that number decreases to 3% in non-tech companies.
Overall, only 22% of companies are using marketing automation software today.
It seems that those who can benefit the most from marketing automation, aren’t using it. So it’s hard to not ask the question, what’s holding these businesses back?"
Original article by Sarah Burke on August 24, 2014
