Smart phones are a large part of most customers' daily lives. This article from Your Story explains how your marketing department can take advantage of that fact. 

"SMS (Short Messaging Service) marketing is a mobile marketing channel to reach out to customers through text messages. It is making quick strides as a very effective form of communication to reach out to target customers, considering the fact that by 2020, as per prediction, 90 percent of the world population will have a mobile device."

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Original article by Anshuman Dutta on March 7, 2018